SAMPLING & DISSEMINATION

“Key Sampling Methods & Effectively Analyzing Findings for Impact” is a focused, practice‑oriented session led by Dr. Sulafa bint Tariq Al‑Qutub, Associate Professor of Preventive Medicine at Jeddah University. This session introduces participants to the essential sampling strategies used in public health, clinical research, and population‑based studies, emphasizing how sampling choices directly shape the validity, reliability, and real‑world relevance of research outcomes. Participants will explore the strengths and limitations of major sampling methods — including random, systematic, stratified, cluster, and multistage designs — and learn how to match each method to the right research context. The session also highlights how to analyze findings in a way that respects sampling design, avoids common biases, and produces insights that meaningfully influence policy, practice, and decision‑making. Whether you are conducting field surveys, designing clinical studies, or interpreting published research, this session equips you with the tools to enhance methodological rigor and maximize the impact of your findings.